What has that got to do with the price of rice, right? And *why* is that woe to us? Because you people, and sixty-two million other Americans, are listening to me right now. Turn them off and leave them off! Turn them off right in the middle of the sentence I'm speaking to you now! TURN THEM OFF.Įdward George Ruddy died today! Edward George Ruddy was the Chairman of the Board of the Union Broadcasting Systems, and he died at eleven o'clock this morning of a heart condition, and woe is us! We're in a lot of trouble! You do whatever the tube tells you! You dress like the tube, you eat like the tube, you raise your children like the tube, you even *think* like the tube! This is mass madness, you maniacs! In God's name, you people are the real thing! *WE* are the illusion! So turn off your television sets. You're beginning to think that the tube is reality, and that your own lives are unreal. You're beginning to believe the illusions we're spinning here. We deal in *illusions*, man! None of it is true! But you people sit there, day after day, night after night, all ages, colors, creeds. We'll tell you any shit you want to hear. We'll tell you that, uh, Kojak always gets the killer, or that nobody ever gets cancer at Archie Bunker's house, and no matter how much trouble the hero is in, don't worry, just look at your watch at the end of the hour he's going to win. We'll tell you anything you want to hear we lie like hell. But, man, you're never going to get any truth from us.
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